Welcome to GINN in the EU

As Europe enters a decisive period in shaping the future of nicotine regulation, GINN is at the forefront of providing a unified, informed, and constructive voice for the novel nicotine industry. This space is dedicated to our work across the European Union, with a focus on advocacy, collaboration, and clarity.

Challenges Facing Alternative Nicotine Products

The alternative nicotine sector in the EU faces growing pressure. From evolving regulatory frameworks to widespread misconceptions, businesses and consumers alike encounter obstacles that restrict innovation and access. The anticipated revisions of the Tobacco Products Directive (TPD3) and the Tobacco Excise Directive (TED) present both risk and opportunity for the industry. Without clear distinctions between combustible and non-combustible products, the EU risks applying outdated models to emerging categories.

The Value of Collaboration

GINN provides a platform for collaboration among manufacturers, researchers, regulators, and public health advocates across Europe. We believe that navigating complex regulatory landscapes is only possible through open dialogue, shared data, and a collective commitment to responsible innovation. By working together, we can shape evidence-based policies that protect public health without stifling progress.

Benefits of Joining GINN

Gain access to policy insights and regulatory briefings

Participate in EU-wide consultations and advocacy efforts

Connect with key stakeholders in public health, compliance, and business development

Shape the future of regulation through collaborative standards and working groups

Our Agenda for Success

Addressing Regulatory Challenges (TPD3)

  • Advocate for product-specific definitions and risk-based classifications
  • Ensure nicotine pouches and other novel products are not miscategorized alongside combustible tobacco

Advocating for Fair Taxation (TED)

  • Push for risk-proportionate tax structures
  • Avoid punitive taxation that disincentivizes harm reduction

Promoting Sustainable Innovation

  • Support R&D into safer, more accessible products
  • Elevate compliance and product integrity across the category

Strengthening Public Health Communication

  • Promote consumer education and transparency
  • Build trust through quality standards and science-driven messaging

Featured EU Content

TPD3 Insights

TED Insights

Join Us

Now is the time to shape the future of nicotine in Europe. Join GINN and be part of a coalition driving smarter regulation, safer innovation, and a more responsible industry.

📩 Contact us: info@ginn.global

🌐 Website: www.ginn.global