Hosted by the Global Institute for Novel Nicotine (GINN) in partnership with EVO NXT, WINGLE, and leading industry experts, this masterclass explored cutting-edge advancements in product design and packaging innovation for alternative nicotine products.

Industry leaders such as Ville Henrick Roo (Nano OÜ), Geir Hammer (Den Norske Snusfabrikken), and other key experts discussed emerging trends, sustainable packaging solutions, and consumer-driven innovations that are shaping the future of nicotine alternatives.

Geir Hammer, with over 30 years of experience in the retail and FMCG industry, shared insights from his previous leadership roles at Orkla, Interoptik, and Swedish Match. He spent the past 11 years as VP at Swedish Match Norway and Denmark, and is currently the CEO of Den Norske Snusfabrikken (DNS), a key brand for Nor Snus.

Rachel Schmidt, former Assistant Director at the U.S. FDA’s Center for Tobacco Products, brought a unique regulatory perspective. She stressed the need for clear scientific standards, trusted lab networks, and industry collaboration, highlighting GINN’s role in leading these efforts.

Moderated by Robert Burton (PLXSUR), this session offered essential insights for professionals aiming to stay ahead in product development, regulatory compliance, and market differentiation.

Robert Burton

Moderator

Geir Hammer

Director, Den Norske Snusfabrikken

Ville Henrick Roo

Managing Partner, Nano OÜ

Rachael Schmidt

Founder, ALINC Consulting

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